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| This is part 1 of a recent two-part Leadership Interview in which Forest Certification Watch TM discusses strategic considerations with Ben Gunneberg, PEFC's Secretary General.
Ben Gunneberg, PEFC's Secretary General
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In Part 1, the interview discusses the key accomplishments of PEFC; the contribution of PEFC to improved forest management; the UK Woodland Assurance Scheme experience; public procurement in relation to forest certification, including the establishment in the UK of a "Central Point of Expertise on Timber;" the relations between FSC and PEFC; the role of WWF and the kind of involvement it could have in PEFC; the update of the "Behind the Logo" report; the recent World Bank - WWF survey of certification schemes; and developments in Eastern Europe, the Baltic republics and Russia.
The second part of the interview, which is accessible online at the Forest Certification Watch website; reviews the globalization of PEFC; the application process for North American schemes (CSA, AFTS, SFI) as well as other non-European schemes (including from Chile, Brazil and Australia); the use of the PEFC logo outside Europe; the role of mutual recognition and the legitimacy thresholds model; the benefits of certification in the European context; what people should really know about PEFC; how PEFC is likely to develop over next five years and Ben Gunneberg's contemplated involvement with PEFC in the future.
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