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| PEFC International, the world's largest forest certification scheme, is strengthening its capacity to deliver long-term value to society through new partnerships by appointing Claire Blenkinsop to the newly created position of Head for Development. PEFC certifies sustainable forest management practices, which are an important element to achieve sustainable development.
Claire Blenkinsop joins PEFC from WWF International's partnerships team where she developed global corporate partnerships working with leading companies such as American Express, Canon, IKEA, and Nokia, and provided marketing support to WWF's network. Working with industry and the pulp and paper sector in particular, she developed innovative partnerships on forestry, fresh water, climate and education. Claire previously worked in marketing roles with the private sector.
"I've been working to develop partnerships to drive sustainability for a number of years, and I am looking forward to building on this, working for an organisation whose main focus is forest certification and the promotion of sustainable forest management", says Claire Blenkinsop.
Mr. Ben Gunneberg, Secretary General of PEFC International, highlighted her professional skills in welcoming her to the organisation. "I am confident that her knowledge of the issue, combined with her experience working with the private sector for a non-governmental organisation, will contribute to the continuing success of PEFC".
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Editor Notes
PEFC (Programme for the Endorsement of Forest Certification schemes)
PEFC is a framework for the assessment and endorsement of national forest certification systems that have been developed based on internationally recognised requirements for sustainable forest management. Since its launch in 1999, PEFC has become the largest forest certification umbrella organisation covering national systems from all over the world, delivering hundreds of millions of tonnes of wood to the processing industry and then onto the market place from currently more than 200 million hectares of certified forests. This is an area which is larger than the combined forest area of all European Union member states. PEFC has strong grass roots support from many stakeholders including the forestry sector, governments, trade associations, trade unions and non-governmental organisations.
Forest Certification
Forest certification is a process which provides an assurance to purchasers of wood and paper products that the wood used in the products comes from sustainably managed forest. It involves the certification of forests (Sustainable Forest Management certification) and the certification of the wood flow via processing, manufacturing and trading enterprises (Chain of Custody certification) to the final consumer.
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