Enhancing Market Demand
As the world grapples with a growing number of challenges including climate change, natural resource depletion, biodiversity loss, poverty, and population growth, it is becoming increasingly clear that we need to work harder to foster the transition to more sustainable patterns of production and consumption.
Forest certification provides evidence for the sustainable sourcing of forest-based raw materials in products. It ensures the sustainable utilization of forest resources, allowing for forests to yield their services indefinitely. Sustainable production patterns, however, need to encouraged by demand for such products on the consumption side.
PEFC is engaged in a range of activities at global, regional and local levels aimed at maintaining and enhancing the market for certified products, from promoting Chain of Custody certification to companies to helping to bring non-wood forest products such as mushrooms to the market place.
Projects & Initatives
- Asia Promotions Initative
The PEFC Asia Promotions Initiative works to advance awareness and uptake of PEFC certification throughout Asia.
- Canada: Linking CSA & PEFC
With 40% of the total global certified forest area located on its territory, Canada is increasingly looking to increase the presence of CSA and PEFC in the marketplace.
- Cork Campaign
Securing traditional livelihoods by promoting awareness of the benefits of certified cork among cork users and retailers.
- Estonia Market Outreach
Supporting small forest owners in Estonia by improving market access through awareness raising activities.
- Mushrooms & Traceability
Using the synergies between certification & traceability to demonstrate the local impact of responsible purchasing decisions to consumers.
- Netherlands Promotions Initative
Encouraging and supporting Dutch companies to obtain PEFC Chain of Custody certification to enable them to better meet customer demand.