The PEFC Asia Promotions Initiative works to advance awareness and uptake of PEFC certification throughout Asia. Through offices located in Beijing (China) and Tokyo (Japan), the Initiative conducts a wide range of business outreach activities to expand Chain of Custody certification throughout the region and offers technical support to organizations developing national forest certification schemes, such as the China Forest Certification Council (CFCC).
In China, PEFC has been participating in a wide range of events to raise awareness of certification, with a focus on conferences and workshops for the whole region. Events include the China Pulp and Recycled Fibre Conference in Shanghai, the China Panel Furniture Development Forum in Changdu, and the Forests, Markets, Policy and Practice – 2011 China Conference that took place in Shanghai.
Face-to face seminars with representatives of the paper, packaging and publishing sectors in Beijing and Hong Kong were also on the agenda, along with training seminars for companies, auditors and staff from the China Forest Certification Council (CFCC), and training sessions for certification auditors in the province of Shenzen.
PEFC has also contributed to workshops on forest certification organized by the Chinese State Forestry Administration (SFA), and provided continuous support on standards development to the Chinese Forest Certification Scheme (CFCS). CFCC joined PEFC in 2011.
In Japan meanwhile, through its Tokyo office, PEFC participated in several events intended to raise awareness among Japanese stakeholders of the importance of sustainable forest management. Some of these events were held at the request of the Japan International Cooperation Agency (JICA).
PEFC Japan also organized meetings with private sector companies, particularly those operating in the pulp and paper and printing sectors. Through these activities PEFC Japan has been able to reach out to hundreds of companies in the Japanese business landscape.