FINSA HOME: online store for PEFC-certified kitchens, laminate flooring
30 January 2013 Furniture & homeware
FINSA HOME, one of the UK’s premier distributors of DIY kitchens and laminate floorings, recently launched the first online store dedicated to supplying only PEFC-certified products.
With almost 90% of the wood-based products in its catalogue PEFC certified, FINSA HOME is one of the few DIY chains in Europe with PEFC chain of custody certification. Its products are manufactured using wood sourced from sustainably managed forests. The company supplies both directly to the general public, as well as to traders and fitters.
Commenting on the decision to extend its retail business from the showroom to the creation of an online portal for the sale and distribution of PEFC-certified products, Rafael Willisch, FINSA UK Managing Director explained, “Responsible forestry has been at the heart of FINSA’s environmental policy for years. Over the last 10 years FINSA UK has distributed hundreds of thousands of tonnes of PEFC-certified wood-based panels in the UK. A wide list of building merchants and furniture manufacturers have benefited over the years from this regular supply of PEFC-certified wood products.”
FINSA is now one of a small select group of furniture manufacturers in Europe who manage the complete life cycle of their goods from their own sustainably grown forests to the delivery of new FINSA HOME kitchens and laminate floorings directly to the customers’ doorstep. Thanks to this comprehensive control of its supply chain, FINSA is in a perfect position to maintain the most stringent control of its chain of custody.
Consumers are increasingly demanding goods produced from sustainably sourced materials. In these economically challenged times, retailers that are able to demonstrate sustainable credentials will gain a competitive edge.
Thanks to the company’s new online portal, and its show rooms, its certified products will now be available to a much wider purchasing public.
FINSA HOME is the UK retail arm of the Spain-based FINSA Group. Founded in 1931, the FINSA Group is the oldest manufacturer of chipboard and MDF in the Iberian Peninsula. Originally founded as a small sawmill, the company has gone from strength to strength adding a wide range of products to its range. Today, FINSA’s activities range from sustainable forestry to the manufacture of melamine-faced chipboard and MDF, wood veneer, plywood, mouldings, kitchen cabinets, furniture components, laminate flooring, etc. FINSA is today an internationally-recognised supplier of wood products.
The FINSA Group today is one of the largest manufacturers of MDF and chipboard in Europe with 13 factories and sales offices across Europe, the US and the Middle East and a staff force of some 3,000 employees.