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Asia Promotions Initiative

As an important hub for global production and trade, the Asia region has a strong influence on the environmental sustainability of international forest products, making it vital to build supply chain capacity and increase the availability of certified timber across this region.

Eco-Products-2006-002The Asia Promotions Initiative, with offices in China and Japan, therefore works to raise awareness, build capacity and encourage the uptake of PEFC certification throughout Asia.

Increasing the recognition of PEFC and the growth of Chain of Custody certification in China and Japan is one of the objectives of the initiative. Since it began in 2007, ambitious promotional programs have been implemented annually, combining company visits, seminars, training sessions and exhibitions, together with ongoing public relations activities. Thanks to this work, there are now more than 1100 PEFC Chain of Custody certificates in the region.

Another objective is to enable PEFC sustainable forest management certification in both China and Japan. Given the volume of wood imported, domestic forest production and the large exportation of wood products to international markets, providing forest owners with a viable option to obtain PEFC certification is a strategic priority for the organization.

With the endorsement of the Chinese Forest Certification Scheme (CFCS) in 2014, Chinese forest owners and managers can gain PEFC certification of their sustainable forest management practices. There are now more 5.7 million hectares of PEFC-certified forest area in China.

The Sustainable Green Ecosystem Council (SGEC) achieved PEFC endorsement of the Japanese system in 2016 and there are now more than 670,000 hectares of PEFC-certified forest in the country.


Market outreach is an important aspect of our work in China, with a strong focus on promoting forest management and PEFC Chain of Custody certification throughout the country.

A key aspect of this work is increasing the visibility of the PEFC label within the Chinese market, with both the PEFC China office and the China Forest Certification Council (CFCC) meeting with the big CFCC/PEFC certified companies in China to encourage them to use the PEFC label on their products.

Shanghai Pulp Week2

The China office participates in numerous tradeshows and conferences, such as the Global Timber Forum and the Sylva Wood Exhibition. They also host training sessions and seminars, including training for internal auditors and for representatives from various companies.

Along with market outreach, the PEFC China office continues to support CFCC, carrying out administrative responsibilities such as the issuance of logo licenses and the registration of certificates, as well as organizing training sessions for auditors.


Eco Products JapanThe PEFC Japan office continues to target the wood and paper sector, with the goal of increasing Chain of Custody certification.

In particular, they work with the major brand owners in Japan to encourage them to use PEFC-certified paper for their packaging and printed material – not only increasing the demand for PEFC-certified material but also increasing the visibility of the PEFC label within the Japanese market.

With the 2020 Tokyo Olympic Games getting closer, the Japan office continues to work with SGEC to promote the use of certified materials to the Games organizers.

The PEFC Japan office also organizes and attends seminars and exhibitions, targeting brand owners, industry, researchers and government.

Regional Outreach

While the initiative’s original focus was China and Japan, interest and demand for PEFC has grown rapidly throughout Southeast Asia. In response, we expanded the scope of our Asia Promotions Initiative, to deliver the support needed to increase certification in the region.

Outreach activities are now conducted on a regular basis in several Asian countries, such as India, Indonesia, Malaysia, Myanmar, Nepal, Philippines, Thailand, Singapore, South Korea and Vietnam.

apfw group

High profile events, such as Asia-Pacific Forestry Week in the Philippines, are complemented with a range of training events, seminars and workshops that we deliver in cooperation with our partners in the region.

In Vietnam, we run a Support Desk at the Handicraft and Wood Industry Association (HAWA) office in Ho Chi Minh City. This office is a resource center for the wood product industries in Vietnam.

Companies are welcome to visit us to discuss any issue related to forest certification and to access technical support on PEFC Chain of Custody certification and related matters.

Regional growth

PEFC’s presence in the region continues to expand.There are now four PEFC-endorsed national forest certification systems that combined, account for almost 14 million hectares of PEFC-certified forest.

This is expected to grow as more countries develop their national forest certification systems; including India (member since August 2015), Republic of Korea (member since June 2016) and Thailand (member since November 2016), as well as Laos, Mongolia, Myanmar, Nepal, the Philippines and Vietnam.

Get Involved

To continue the expansion of PEFC’s uptake in Asia we are currently looking for new funding partners to join our efforts.

For more information, please contact:

Sarah Price
Head of Projects & Development, PEFC International

PEFC China Initiative

PEFC Japan Initiative

    PEFC Certified

    Forests area: 313 million ha
    Forest owners: > 750,000
    Companies (CoC): > 20,000

    (as of December 2017)
    Global Stats |

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    PEFC Support Desk

    Vo Trung Kien, Coordinator
    185 Ly Chinh Thang, Ho Chi Minh City, Viet Nam
    Tel: 0835267710
    Mobile: 0975579359